Storytelling is an ancient craft; its power is timeless because good stories will always captivate audiences, whatever the medium.
When a story is told well, the information you are relaying to your audience will help you connect, evoke emotion and inspire them to take action. And for this reason, storytelling and designing can be very much alike.
The most important thing we can do as creatives is capture our audience’s imagination. A true visionary has a narrative, and tells the story of their work in whatever way they can. We use our personality, passion, and expertise to articulate your vision clearly and effectively, selling your story, your idea, your dream.
Whether on screen or in print, usability depends on good visual organisation to create a narrative and lead the reader / customer through your story / business.
Storytelling principles can be useful as we think about how to approach the design, which should take the reader / customer through a seamless journey from the front cover to the back page, incorporating a theme, plot, structure, character, setting, style and tone.
A strong brand identity can help to give a consistent feel or drive an emotional response: logo, typography, graphics, strapline and colour palette, all help when trying to pull the reader into your story.
Our story starts and ends with you, our customer. We aim to deliver captivating solutions in design and brand development, print and digital media, display and signage, in order to express your story and aspirations within your business with a dedicated focus to your needs and expectations.
"Alone we can do so little, together we can do so much"
- Helen Keller (the first deaf and blind person to earn a bachelor of arts degree)